The Ultimate Guide to Brand Ambassador Marketing

May 17, 2016

After working with hundreds of brand ambassador and street marketing teams over the last few years, we’ve had the chance to have an inside look at how some of the best teams in the business are working together to promote their brands, products, and services.

We’ve taken these insights and wrapped them up into a 4-part video series on brand ambassador marketing, including:

  1. What is a brand ambassador?
  2. How to recruit brand ambassadors
  3. How to motivate (or pay) your brand ambassadors
  4. How to manage your brand ambassador program

As a bonus, we also included an inside look at how Red Bull manages their brand ambassador program (pulled from my experience as a Red Bull Brand Manager a few years ago).

Check out the guide here:

The Ultimate Guide to Brand Ambassador Marketing

(And keep an eye out on our Resources page, where we’ll be adding more helpful marketing resources over the next few weeks and months!).

-AVT