13 Amazing Women-Owned Fashion and Beauty Brands to Buy from in 2021

Alan VanToai

March 25, 2021

The female-economy is powerful, and there are a plethora of women-owned brands that deserved to celebrate all year round. These are the changemakers in the industry, the ones who understand the pain points of the modern-day beauty/fashion enthusiast, and wanted to do something to change it.

So we wanted to highlight some of the women-owned brands that are shaking up the beauty and fashion industry! Here are 13 of our favorite women-owned brands to support all year, every year!

#1 Krave Beauty

Krave Beauty is a New York/South Korean-based skincare brand that is all about #PressReset on your skincare routine.

The brand was created after founder, Liah Yoo, felt frustrated and overwhelmed by the number of products and advice out there when it came to skincare. Skincare is an integral part of the day for most people, but not knowing what and how to care for your skin can leave consumers feeling confused.

Krave Beauty recognized that and made it a point to start a product line that was made from simple ingredients but would yield huge results.

Meet Their Founder - Liah Yoo

Liah got her start as a content creator on YouTube where she quickly became one of the most influential creators in the beauty space. Now, she is regarded as an industry expert, which helped her launch her own product line.

Liah is on a mission to make your skincare routine easy, with ingredients you know and that aren't harsh on the skin. The brand offers a relatively small product line but approaches skincare in a minimalist way - you don't need a ton of products to have great skin, but a few really amazing products that help you achieve a healthy glow.

Top Krave Products

  • Matcha Help Hydrating Cleanser
  • Oat So Simple Water Cream
  • The Beet Shield

Why We Love Krave

  • Continuous education about their products and proper skincare
  • Simple ingredient lists
  • Commitment to sustainability

#2 VITAE Apparel

Vitae Apparel is a Canadian-born brand that is rewriting the script for athletic apparel. Their mission is to redefine the social and physical standards that have plagued women globally for too long.

Launching in December of 2016, Vitae has grown a sisterhood of link-minded women across Canada and the U.S. and has helped their customers feel more confident and empowered within their own skin. Vitae promotes beauty in all shapes, sizes, and ethnicities

Meet Their Founder - Selene Dior

Dior started Vitae Apparel after being a competitive swimmer for 17 years. She found that there was a lack of functional yet trendy swimware on the market, which lead her to designing a swimwear and apparel line that blended these two elements.

Dior's goal is to create a community of women who are supportive, ambitious, and help each other reach their goals - both in fitness and in life. The brand wants its customers to find self-love and self-acceptance.

Top Vitae Products

  • High Flex Sports Bra
  • Ultra Boost Ribbed Sports Bra
  • Ultra Light Sports Bra
  • CEO Collection of loungewear essentials

Why We Love Vitae

  • Commitment to sustainability
  • High-perfroming athletic apparel for a variety of exercise types - from yoga, to crossfit, to cardio!
  • Body inclusivity and untouched product images and model inclusion

#3 First Aid Beauty

First Aid Beauty, founded in 2009, is a pioneer in products that are safe for sensitive skin, with clean ingredients that are dermatologist tested. First Aid Beauty believes that the natural glow of healthy skin is the most beautiful, even if there are marks, wrinkles, or other blemishes.

Meet Their Founder - Lilli Gordon

Lilli was inspired by her grandmother and her five sisters, as they were the definition of natural beauty.

When Lilli discovered that she had naturally dry skin - prone to redness and eczema - she began the search to find products that would give her a natural glow, but that wouldn't irritate her skin.

Lilli wanted to create a skincare brand with helping maximize skin health and resilience. She achieved that by creating a line of products that are sensitive skin-friendly, clean, problem-solving, and enjoyable to use.

Top First Aid Beauty Products

  • Ultra Repair Intense Hydration Cream
  • FAB Flagship Face Cleanser
  • Ultra Repair Hydrating Serum
  • Fab Pharma Arnica Relief & Rescue Mask

Why We Love FAB

  • Products made for sensitive skin
  • Clean ingredients and never tested on animals
  • No fragrance!

#4 LIHA Beauty

Liha Beauty combines West African roots and traditional English aromatherapy and folk remedies to create a product line that is the epitome of self-care and self-love.

Liha, the brainchild of two longtime friends, was created to provide top-quality products that are derived from rich, botanical, and organic ingredients.

Their products are handmade in small batches and are rooted in Yoruba culture. Liha wants to spread and share with the world the power of Asé, wellness, sustainability, slow-living, and self-care.

Meet Their Founders - Liha Okunniwa and Abi Oyepitan

Liha and Abi met in university and have been friends ever since. They started Liha Beauty to blend two disciplines - the Yoruba tradition of Nigeria, which makes beauty products from plants, and English aromatherapy.

While Abi stayed local in England, growing her small business, Abi was out traveling all over the globe as a professional (Olympic!) athlete. While Abi traveled, Liha always asked her to bring back a variety of ingredients for products, notably the Nigerian Shea from Abi's father’s town!

The two started in trade shows and Liha Beaty has taken off from there.

Top Liha Beauty Products

  • Idan Oil
  • Golden Shay Butter
  • Ivory Shay Butter
  • Asé Goddess Rolerballs

Why We Love Liha

  • 1005 natural, vegan, and cruelty-free
  • Free of parabens, SLS, and chemicals
  • Shares the power of Asé, wellness, sustainability, slow-living, and self-care
  • Products that are lush, aromatherapeutic, and perfect for self-care

#5 Briogeo

Briogeo is the haircare line, derived from plants and organic ingredients, that helps to cure a wide range of common issues people have with their hair, from dry and itchy scalp, to frizz, to defining curls with more volume and shine, there isn't anything Briogeo products can't solve.

Briogeo wants you to take your hair care back to the basics, and they offer a simple, stripped-down formula that is natural but proven to provide incredible results.

Meet Their Founder - Nancy Twine

Nancy is no stranger to using plant-based ingredients in haircare. She started making homemade beauty products in her grandmother's kitchen as a child. Early on, she found out that you don't need a ton of chemicals and additives to have great hair, just organic ingredients that nourish and promote hair health.

As Nancy got older and moved to New York, she was tired and often disappointed by the selection at the drugstores and missed the handmade products from grandmas kitchen. So, she started Briogeo, a collection of products full of superfood-packed ingredients with visible results.

Top Briogeo Products

  • Don't Despair, Repair! Deep Conditioning Mask
  • Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Mask
  • Curl Charisma Rice Amino + Avocado Leave-In Defining Cream
  • Superfood Banana + Coconut Hair Pack
  • Don't Despair, Repair Strengthing Treatment Oil

Why We Love Briogeo

  • Hair texture specific products
  • 6-free hair care formulas - they are free of harsh sulfates (SLS/SLES), silicones, parabens, phthalates, DEA, and synthetic color
  • 90 to 100% naturally derived formulas
  • Cruelty-free, gluten-free, and mostly vegan
  • 100% transparent

#6 Shedavi

Born in 2016, Shedavi has taken the industry by storm. Shedavi is the premier hair care, beauty, and wellness brand for those who appreciate a holistic approach to everyday self-care rituals.

The Shedavi product line is all-natural, ethically sourced, sustainable, and handmade. Their products focus on the health of hair, skin, and nails. Shedavi has a goal of providing high-quality hair products, and wellness education to their community.

Meet Their Founder - Elizabeth David

Elizabeth worked in construction management for several years but found that her real passion was in holistic hair care. Now she is enthusiastic and eager to share her product line, which provides a botanically-based holistic approach to hair, skin, and nails to people globally.

Shedavi focuses on helping our customers create a wellness lifestyle that inspires simplicity, consistency, and transformation from the inside out.

Top Shedavi Products

  • Hair and Scalp Growth Elixir
  • Hair Growth Vitamins
  • Crowned Cowash
  • Crowned Protein Masque

Why We Love Shedavi

  • Ayurvedic healing is at the core of their products
  • Haircare made for growth
  • Great for curly hair, 3A to 4C (but great for all hair types)
  • Ethically sourced, handmade, and sustainable ingredients

#7 Blume

Blume, which was launched by two sisters in 2018, is a brand that is building a face space for young women to learn, grow, and become the best version of themselves. Blume wants to celebrate womanhood and all that comes with it.

The sisters created a product line of organic, biodegradable menstrual products and skincare products specific to make you feel your best!

Meet Their Founders - Taran and Bunny Ghatrora

The Ghatrora sisters started Blume with the mission to create a new generation of confident and educated young women. They want to end period shame and provide products and education for women at all stages of life, but especially young women who are going through puberty and experiencing their first period.

Blume's goal is to destigmatize periods and create a new generation of educated, confident, and tenacious women.

Best Blume Products

  • First-Period Starter Kit
  • Biodegradable Organic Pads and Tampons
  • Cloud 9 Cramp Oil
  • Meltdown Acne Oil

Why We Love Blume

  • Period empowerment!
  • Biodegradable and hypoallergenic period products
  • No Chlorine, bleach, pesticides, synthetic fiber, or crude oil in their products
  • Philanthropy and ethos - part of the proceeds go to Days for Girls - an organization that gives back days of health, dignity, and opportunity through menstrual health solutions and education

#8 Wolven Threads

Wolven is fighting fast fashion, saving the environment, promoting sustainable business practices, and looking sexy all at the same time.

Baked into the company is the idea that promoting sustainability doesn't mean you need to sacrifice your sense of style, you can do both!

Meet Their Founder - Kiran Jade

Jade started Wolven with the mindset of promoting diversity and body positivity in the athleisure industry. Wolven creates high-quality, extremely soft, and comfortable leggings and sports bras that are sustainability sourced.

With patterns and style inspired by her South Asian heritage, Jade wants to be a change-maker and empower her customers. Wolven is inclusive of all shapes, sizes, cultures, and identities. She does this all while focusing on her goal of being carbon-neutral and climate-neutral.

Top Wolven Products

  • Amalfi Keyhole Top
  • Tumeric Pyramid Top and Pocket Biker Shorts
  • Fauna Crisscross Four-Way Top and Pocket Leggings
  • Noor Reversible Top and High-Waisted Shorts

Why We Love Wolven

  • 1% for the planet
  • Climate-neutral
  • WCA Certified
  • Recycled Fabrics
  • Minimal packaging
  • Body inclusivity, fun patterns, and colors, and comfortable material - perfect for working out or lounging

#9 Strange Bird Beauty

Strange Bird Beauty is redefining the skincare game. Creating a line at the intersection of education and mental health, they want to be the brand that supports you when it's time to practice self-care.

Not only do Stange Bird products work, but the brand gives back and donates a portion of every sale to support women's mental health because looking good on the inside is just as important as looking good on the outside.

Meet Their Founder - Tina Chow Rudolf

Chow Rudolf wants her customers to be able to put their needs and wellness first, so she set out to create a product that will help her customers do just that. She wants her customers to slow down and be present during their skincare routine.

She believes that skincare should helo you feel good about yourself and your impact on the world, so she wants all Strange Bird users to take time, be in the moment, and enjoy their unique beauty through self-attention.

Top Strange Bird Products

  • Inner Clarity Cleanser
  • Inner Balance Serum
  • Inner Light Moisturizer

Why We Love Strange Bird Beauty

  • Vegan, gluten, and soy-free products
  • Strong philanthropy and ethics baked into the brand
  • Smart and sustainable packaging

#10 Pink Moon

For only being three years old, Pink Moon has totally taken off. Not only can you purchase Pink Moon products so on their website, but they also partner with other great brands.

Pink Moon holistically approaches beauty. Their goal is to create a better and more inclusive beauty industry. Not only that, but they want their customers to give back when they purchase from Pink Moon. They offer 10% credit for all first-time buyers to donate to their charity of choice.

Meet Their Founder - Lin Chen

Chen wanted to celebrate her Chinese heritage in the products she creates, and when she launched Pink Moon in 2017 with their flagship gua sha tool and accompanying face oil, little did she know that she was creating an online oasis of natural and holistic products.

Pink Moon pushes the female economy by supporting female-founded self-care and wellness brands on her website. Their goal is to promote sustainable living and self-love.

Top Pink Moon Products

  • Over the Moon Gua Sha Facial Oil
  • Midnight Melody Hair and Body Oil
  • Drop of Sunshine Essential Oil

Why We Love Pink Moon

  • They celebrate women and all genders
  • Their selection of products is thoughtful, high-quality, and accessibly-priced
  • Focused on fueling the female economy
  • Allow their customers to give back when they shop

#11 Parade

Parade is the GenZ inclusive, environmentally conscious underwear brand that has completely taken off. Launching in October of 2019, their goal is to completely change the underwear industry.

Parade offers its customers extremely soft underwear in a range of colors, textures, and sizes. All of their products are made from recycled fabric and promote sustainability.

Meet Their CEO - Cami Téllez

Parade, starting back in October of 2019, is only a year and a half old but taking underwear and loungewear game by storm. At only 23 years old, Téllez, this GenZ mogul is well on her way to growing Parade to be a billion-dollar business.

Téllez wants to revolutionize the underwear industry as we know it. She believes underwear is about self-expression, not just sexiness

Top Parade Products

  • Customizable Underwear Packs
  • Thongs
  • Briefs
  • Cheeky
  • Boyshort

Why We Love Parade

  • Body, gender, and size inclusivity - both products and models
  • Sustainable fabrics
  • Bright, colorful, and comfortable products
  • Commitment to sex education

#12 Kitty and Vibe

Kitty and Vibe wants to create a kinder world full of self-love, so they created a swimwear line that of stylish suits that are secure, comfortable and made for all body types.

Not only that, but they have completely changed the game with sizing. They want to end the days of having bottoms that are too big and with a top that fits perfectly (or vise versa.)

Meet Their Founder - Cameron Armstrong

Armstrong saw the need for more size-inclusion in the swimwear industry. As someone who has struggled to find cute swimwear that actually fits her body, she is no stranger to the frustration of finding the perfect swimsuit. She created Kitty and Vibe to solve that issue for women everywhere.

Kitty and Vibe has taken off on TikTok, with almost 100k followers, and have grown a community of passionate fans. Their swimwear offers fun patterns and a wide range of sizes.

But what sets this brand apart is their never-before-seen sizing guide that ensures the size you purchase will actually fit.

Top Kitty and Vibe Products

  • Underwire Top
  • Plunge Top
  • High-Waisted Bottoms
  • Cheeky Bottoms

Why We Love Kitty and Vibe

  • Revolutionary sizing - The Kitty Size
  • Untouched product images showcasing a wide range of sizes
  • High-quality, durable, and fashionable products

#13 AVRE

AVRE is more than just a footwear brand, but a brand that is out to transform the industry and promote sustainable footwear. AVRE uses recycled plastic bottles to create extremely comfortable, high-quality, and modern footwear.

The best part? Their shows are machine-washable and you will feel supported and stylish each time you slip them on. Each pair of AVRE shoes are moisture-wicking and temperature-regulated, so they are good for any day and any climate, all year round!

Meet Their Founders - Julie and Connie Kuo

Launched in 2019, Julie and Connie want to bring fashionable and modern footwear crafted from plastic water bottles to all women. The brand is committed to sustainability and uses recycled materials in each pair of shoes they create.

And AVRE is taking off and has been seen on celebrities such as Olivia Munn and Aubrey Plaza. You won't sacrifice comfort here, their shoes are extremely durable, supportive, and fashionable!

Top AVRE products

  • Infinity Glide Series
  • Limitless Serie
  • Quick Surge Serie

Why We Love AVRE

  • Sustainability forward
  • Functional designs that are also modern and fashionable
  • Recycled packaging

Ready to turn your customers into your army of brand ambassadors? If so, check out CrewFire's epic demo video to see how you can drive more referrals, word-of-mouth, and user-generated content for your Shopify store.

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Alan VanToai

Co-Founder of CrewFire


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