CrewFire Design Overhaul!

Alan VanToai

February 4, 2021

Hi everyone!

We are so excited to (finally) share a huge CrewFire update with you all. This project has been pending in the pipeline for a while now and we have seen it on the horizon, just waiting to be unleashed.

But you know what they say, good things come to those who wait. So today, we are happy to announce that the newest CrewFire design overhaul is going live!

This is a complete overhaul of our user interface and design elements in the dashboard, inside the brand portal, and the ambassador portal.

Like most start-ups, functionality was the first main player when we started designing CrewFire. When we set out to build CrewFire, we wanted to create a powerful tool for brands to host their ambassador programs on.

Our main focal point was functionality and power, and design and polish were a bit of a secondary thought.

But, to be completely candid, as a person who is design and aesthetically oriented, it was a bit painful. That is until now!

So, without further ado, let's jump into the newest CrewFire design overhaul!

Changes on the Admin Side

Below, you will find images showing CrewFire's newest design.

With regards to functionally, CrewFire will be working basically the same as before, but design-wise, you can see a huge improvement.

Some elements we improved upon throughout CrewFire include:

  • The placement
  • The UI
  • The colors
  • The typography

You will find these subtle changes throughout the app, these small, but impactful changes add an element of polish to CrewFire.

Community Tab

You asked we listened. Finally, the much-needed community tab design update is here! You will find that the update design is much more fluid and cleans now, which will lead to more engaging conversations between you and your ambassadors.

A few of our favorite changes include:

  • Adding a drop-down menu to delete, pin, and edit a post
  • Eliminating the gray border around posts
  • Incorporating better spacing for a more uniform and clean look

Take a look for yourself!



These changes extend across the app. Take a look at how good the Submission/UGC page looks! You can see there is more spacing between rewards, and the colors really pop on the page.

Ambassador Tab

A big change that we are extremely excited about is the changes to the Ambassador Tab!

Now, you will have an easier way of seeing the number of users you have, how many points have been generated, and any outstanding commission.

But that's not all, you will now be able to see more detailed information about your ambassadors in a much more organized fashion, such as:Β 

  • Labels and more organization for ambassador information
  • Social media icons that show who has connected their socials
  • Earnings and points
  • Join date

Applicants Tab

Here, you can see we adjusted the colors and the formatting for applicants, and made the colors more vibrant.

Rewards Tab

On the rewards page, we changed the design to be more uniform, instead of having large images, we changed them to small images in clean blocks with the point value shown in the right-hand corner.

If you want to edit it, just click on it!

For the Ambassadors (on Mobile)

We made a lot of adjustments and aesthetic changes to the ambassador portal and mobile view!

Let's check it out

Community Tab

Something we are super excited about is the navigation bar at the bottom of the page. Check out those rounded corners! The design is a lot cleaner and fits more comfortably on the page.

We also changed the pinned and admin symbols to appear right next to the admin's photo and a smaller date.

The overall look screams clean!


Ambassador Feed

Here, you will notice a change in the typography, and that we made the text bolder and easier to read.


You can see here that we removed the gray border around each ambassador and made the spacing uniform and polished.


We went for a lighter shade of gray to show the number of activities the ambassadors have available for them and made the font a bit smaller with a lighter shadow around each box.


The referrals tab looks 100x better, in our opinion. The "change referral code" button is now in a bold color, so it is more obvious to ambassadors as to where they should change their code.

We also made the stats more uniform, now appearing in one row, so we could leave room for their referral history!



One of our favorite changes has to be that the points are in color now! We also put the date next to the 'pending' and 'complete' status and made the font bold. We also added the images!


Lastly, we have the rewards page, where we improved the spacing and the color choices. The spacing is better, the typography is bold, and the redeem button is a bit smaller. Overall, 10/10!!

We Can't Wait to Hear What You Think!

We are super happy about this and to be rolling out the new design and we can't wait to hear what you think!

This is just the tip of the iceberg, and we have a lot of exciting stuff in the pipeline that we can't wait to bring to you. Especially, the launch of our new mobile app for android and IOS which we will hopefully bring to you all at the end of Q1.

As always, we are honored to be working and growing alongside you!

Ready to turn your customers into your army of brand ambassadors? If so, check out CrewFire's epic demo video to see how you can drive more referrals, word-of-mouth, and user-generated content for your Shopify store.


Free Ebook!

The Ultimate Guide to Brand Ambassador Marketing.

We distilled years of brand ambassador marketing experience to show you how to promote your content, reach more people, and grow your brand with brand ambassadors.
Thanks! The ebook is on it's way to your inbox!
Oops! Something went wrong while submitting the form.


Alan VanToai

Co-Founder of CrewFire


Brand Ambassadors vs. Influencers: What’s Best for Your Brand?

Take our quiz and learn if brand ambassadors or influencers are best for your brand!

What you will learn from taking the quiz:

  • If an influencer or ambassador strategy will yield the best results for your brand
  • Influencer and ambassador marketing best practices
  • How to start a brand ambassador or influencer program from zero
  • Insider information for running a highly scalable and successful program
YES! I want to take the quiz

No, I want to watch your demo instead