On Tuesday this week, I read Derek Siver’s 2009 essay: “You should feel pain when unclear“.
It called me out, hard:
I see new websites trying to look impressive, filled with hundreds of puffy unnecessary sentences.
I feel bad that the people behind those sites haven’t felt the pain of trying to email that text to thousands of people, to directly see how misunderstood or ignored it is.
I have been 100% guilty of this with CrewFire.
Most recently, I have been calling CrewFire a “social media brand ambassador platform”… what does that even mean?
Inspired by Derek’s post (and, honestly, embarassed with myself), I spent a day working on the answer to the question: What Is CrewFire?
Here’s what I wrote:
CrewFire is a simple tool to get your whole team sharing.
If you’re tired of begging for shares from your team members, customers, audience, or employees, check out Crewfire – a simple tool to get your whole team sharing.
CrewFire makes sharing fun, engaging, an easy – like a game.
Your team members get notified when there’s new content published, and can earn points for sharing. You decide what the points are worth.
You’re investing tons of time, energy, and money in creating great content, videos, products, and events. Get them out there with CrewFire.
Explaining a new product can be hard – even if the product itself isn’t very complicated.
This explanation feels much clearer, and focuses on the value for you, the user.
I like it, but I have been a fool in this regard before. So please, let me know what you think. Just reply here – I’ll read every response.