MANTRA DAO is a community-governed DeFi platform focusing on Staking, Lending, and Governance.
MANTRA DAO leverages CrewFire to build and mobilize a community of their most passionate "Sherpas" to help raise awareness of the project through actions on social media, user-generated content, YouTube videos, and more.
Their Sherpas can connect and engage with one another in the community, earn points for completing different activities, and trade those tokens for rewards from MANTRA DAO.
What is the value of CrewFire? How would you describe the benefits?
One of the biggest problems for projects with dedicated and enthusiastic communities is harnessing and using that positive energy.
Even if your community loves you and wants to do everything they can to help you succeed, it's challenging to get the community to take any constructive actions as a collective group.
CrewFire offers a framework for organizing and incentivizing community members to take specific actions which benefit the company/project.
It makes it easy to assign, evaluate, and reward tasks, and it lets community members feel like their contributions are noticed and valued by the project.
How to customize formatting for each rich textistory, append notes, and send messages all in the dashboard.
Really ANY concrete action which could benefit from the power of the group. like upvoting on Coingecko / Dextools / Zerion, etc., but amplifying our social media presence is the number one usage for us.
For example, we use CrewFire to amplify tweets on Twitter that we want to see strengthened. So we have our CMs on Twitter looking out for things relating to our project or on a topic in the same realm. Then we ask our ambassadors to comment on it and retweet it.
What types of projects/brands would you recommend using CrewFire? And which wouldn't you recommend?
CrewFire is something I would definitely recommend to any project with a strong community and community managers who need to organize and leverage their community. However, I would be more reluctant to recommend it to a project still forming their community. And if a new project DOES use CrewFire, I would even go as far as forbidding any monetary/token rewards.
For example, the [redacted] community didn't have much of an existing identity and very few solid community members, so when we introduced an ambassador program with paid rewards, it set the wrong tone and attracted people with the wrong motivations
For Wanchain, on the other hand, we already had an excellent ambassador group who had been trying to work together to promote Wanchain. With a bit of financial incentive, and throwing CrewFire into the mix helped to focus them. Still, we were able to weed out most of the bounty hunters.
Turn your customers into your army of brand ambassadors to drive more awareness, traffic, and sales than ever before
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