Vitae Apparel Generates $233k in Referral Sales, Over 25k Pieces of UGC, and 37k Instagram Engagements in 12 Months with CrewFire

Devon Mirsky - Director of PragerFORCE

Table of Contents


Vitae Apparel is a WOC-owned athletic apparel brand that focuses on body positivity, sustainability, and high-performance athletic apparel for women.

In only four years, the brand has seen incredible growth. The brand encompasses female empowerment, philanthropy, and social justice that runs deep into the company's ethos.

They made the perfect recipe for a cult-like following through their hard work and dedication to create robust athletic apparel for all body types. Vitae remains committed to improving and growing its community of like-minded people.

And their customers are obsessed. They have over 215k followers on Instagram, a rapidly growing Facebook group, and a dedicated group of over 3,000 brand ambassadors!

The Challenge Vitae Apparel Faced

With such rapid growth and a passionately engaged following, they knew they could recruit their raving customer base and mobilize them to reach their next phase of growth.
  • They have thousands of customers, but they knew there was some way they could get them to talk about the brand more.
  • Wanted to hit ambitious growth goals by 2020 and 2021.
  • They knew they had to mobilize their community to take part in that journey.
  • They wanted to be an essential player in the athletic apparel space and go toe to toe with large competition, such as Lulu Lemon and Zella


Here are the highlights from the Vitae Apparel Brand Ambassador Program, which began in August of 2020.




Affiliate sales
in one year


Pieces of UGC
per month


Instagram Engage-
ments per month
With the help of their ambassadors, Vitae is hitting all of its growth goals and gaining visibility and traction each day!

Sample UGC

How CrewFire Works

The Ambassador Experience


Ambassadors can check-in for program updates and engage and interact with their fellow ambassadors.

Engagement Activities

Ambassadors can engage with your organic Instagram posts and earn apoints for liking/commenting.


Mobilize your ambassadors to create content and take action in exchange for points.


Arm your ambassadors with a unique referral code that they can share with friends, family, and followers and earn a commission for each sale they generate.

Ambassador Profile

Ambassadors can check their history in their profile and see their complete list of completed activities and points earned.


Incentivize your ambassadors by adding custom rewards that they can earn in exchange for points.

The Admin Experience

Build & Foster Your Community

Keep your ambassadors informed and engaged by providing them the opportunity to connect with you and other a

Manage Activities

Create custom activities that will mobilize your ambassadors to take action in exchange for points.

Manage Ambassadors

Manage your team with the Ambassador CRM, where you can view their stats, history, points earned. Easily leave notes for other admins and send ambassadors a personal message all within the dashboard.

Create Rewards

Upload a variety of rewards to incentivize your ambassadors to take action, and monitor and fulfill reward orders for your ambassadors.

How Vitae Apparel Recruits Ambassadors

How They Reward

Interested in learning more or getting started?

Ready to turn your customers into your army of brand ambassadors? If so, get in touch with us to learn how you can drive more referrals, word-of-mouth, and user-generated content for your Shopify store.

Get in touch w/ Rony (CEO - CrewFire):

Mobilize Your Army of Brand Ambassadors

Turn your customers into your army of brand ambassadors to drive more awareness, traffic, and sales than ever before


Brand Ambassadors vs. Influencers: What’s Best for Your Brand?

Take our quiz and learn if brand ambassadors or influencers are best for your brand!

What you will learn from taking the quiz:

  • If an influencer or ambassador strategy will yield the best results for your brand
  • Influencer and ambassador marketing best practices
  • How to start a brand ambassador or influencer program from zero
  • Insider information for running a highly scalable and successful program
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