Vitae Apparel is a WOC-owned athletic apparel brand that focuses on body positivity, sustainability, and high-performance athletic apparel for women.
In only four years, the brand has seen incredible growth. The brand encompasses female empowerment, philanthropy, and social justice that runs deep into the company's ethos.
They made the perfect recipe for a cult-like following through their hard work and dedication to create robust athletic apparel for all body types. Vitae remains committed to improving and growing its community of like-minded people.
And their customers are obsessed. They have over 215k followers on Instagram, a rapidly growing Facebook group, and a dedicated group of over 3,000 brand ambassadors!
The Challenge Vitae Apparel Faced
With such rapid growth and a passionately engaged following, they knew they could recruit their raving customer base and mobilize them to reach their next phase of growth.
- They have thousands of customers, but they knew there was some way they could get them to talk about the brand more.
- Wanted to hit ambitious growth goals by 2020 and 2021.
- They knew they had to mobilize their community to take part in that journey.
- They wanted to be an essential player in the athletic apparel space and go toe to toe with large competition, such as Lulu Lemon and Zella
Here are the highlights from the Vitae Apparel Brand Ambassador Program, which began in August of 2020.
in one year
Pieces of UGC
ments per month
With the help of their ambassadors, Vitae is hitting all of its growth goals and gaining visibility and traction each day!
Interested in learning more or getting started?
Ready to turn your customers into your army of brand ambassadors? If so, get in touch with us to learn how you can drive more referrals, word-of-mouth, and user-generated content for your Shopify store.
Get in touch w/ Rony (CEO - CrewFire):