There are countless ways to run a software business. Here’s how we run CrewFire.
We have humble ambitions.
We’re not here to build a unicorn. We’re not raising venture capital, or chasing the ego-trappings of runaway valuations.
We’re not built to sell. We’re not aspiring to IPO.
As of this writing, we’re a small team of 6 full-time, and 3 part time, mostly based in Ho Chi Minh City, Vietnam, and we’re here to build a great business.
In 2012, we launched our first product SimpleCrew.
SimpleCrew, a street team reporting app, was designed to help business make their street marketing teams more effective, accountable, and profitable.
Today, SimpleCrew continues to fulfill on that mission, helping over 12,000 street team members track over 120,000 field marketing reports every month.
With SimpleCrew profitable and growing, we were afforded the resources, insights, and foundation to launch a second product.
And in late 2015, we did just that.
CrewFire is a continuation of the spirit of SimpleCrew.
Where SimpleCrew helps our customers manage their word-of-mouth marketing campaigns in the offline world, CrewFire was designed to help them drive word-of-mouth, online.
And it seems to be working.
Just a year since launching, CrewFire has already helped our customers manage over 5,000 ambassadors, who’ve created over 65,000 social media posts, reaching over 9M+ impressions on Facebook, Instagram, and Twitter.
The response has been incredible, and the growth as well.
Without the burden of venture capital on our backs, we’re free to focus on the only stakeholders that matter: our team, and our customers.
We’ve got nothing to prove to anyone, except that we can build a product that delights and delivers value for our customers, and build a company culture that’s rewarding and enjoyable for our team.
So that’s all we’re here to do.
In doing this, we shun a lot of the toxic norms floating around the startup community today.
We recognize the dark side of startup culture that glorifies stress, imbalance, and workaholism as absolute insanity.
For us, starting a business doesn’t have to be an insanely stressful endeavor. It doesn’t have to be an emotional roller coaster. We don’t have to put in 16-hour days and sleep under our desks. We don’t have to lose touch with our family and friends.
Instead, we work at a comfortable, sustainable pace.
If we can each get in a solid 5-6 hours of work a day, we’re happy. We don’t hold ourselves to strict working hours.
We don’t even have to come in to the office. We’re free to work from anywhere, as long as we’re being productive.
We’re encouraged to take time off if we need it – even forcing ourselves to take time off during holidays or after particularly tough sprints.
Except during exceptional times, we’d rather work at 80% of our capacity any given day, week, or month, so that we always have more in the tank, and always avoid burnout.
Because this business, for us, in a marathon, not a sprint. We’re in it for the long haul.
If you’d like to join us, we’d love to have you. If you’re just browsing, enjoy your stay. Either way, thanks for visiting CrewFire.
If you have a general question for us, or you want to talk to someone in customer service, drop an email to [email protected] and we’ll get back to you ASAP.
You can also join us on Twitter @CrewFireApp, and Facebook.
If you’re just browsing, enjoy your stay. If you’d like to become a customer, we’d love to have you. Either way, thanks for visiting CrewFire.