After working with hundreds of brand ambassador and street marketing teams over the last few years, we’ve had the chance to have an inside look at how some of the best teams in the business are working together to promote their brands, products, and services.
We’ve taken these insights and wrapped them up into a
1. What is a brand ambassador?
2. How to recruit brand ambassadors
3. How to motivate (or pay) your brand ambassadors
4. How to manage your brand ambassador program
As a bonus, we also included an inside look at how Red Bull manages their brand ambassador program (pulled from my experience as a Red Bull Brand Manager a few years ago).
Check out the guide here:
(And keep an eye out on our Resources page, where we’ll be adding more helpful marketing resources over the next few weeks and months!).