Becoming a Makeup Brand Ambassador | CrewFire Brand Ambassador

Alan VanToai

November 9, 2022

Are you passionate about all things beauty?

If you find that your posts of amazing makeup looks go viral, it might be time to take your career as a makeup artist to the next level.

Many influencers work alongside their favorite cosmetics brands to grow on social media, earn more money, and take content creation full time.

Have I sparked your interest yet?

Joining an ambassador program of your favorite beauty or makeup brand is an excellent way to break into the industry, build relationships, and make a name for yourself in the cosmetics, beauty, and makeup industry.

Influencers worldwide have turned to ambassador programs and have seen great success. Now, people all over the world know their names, love their content, and turn to them for makeup inspo.

If this sounds good, then keep reading!

This article will discuss what a makeup ambassador is, what they do for a brand, and how you can join an ambassador program.

Let's hop into it!

What Is a Makeup Brand Ambassador?

A makeup brand ambassador is anyone that works for a beauty brand and creates beauty content on social media.

Makeup brand ambassadors can make content with their favorite skincare products, beauty products, or makeup brands.

They often give beauty tips, create tutorials, recreate celebrity makeup looks or current beauty trends, and post lifestyle content.

Makeup brand ambassadors will partner with beauty brands to help generate buzz, promote new products, and create content inspired by pop culture and creativity, all while using the brand's products.

Beauty influencers might also talk about their top skincare products for keeping their skin fresh and clean after doing makeup looks.

Beauty influencers are all over Instagram and social media, so makeup brands constantly search to add more passionate beauty content creators to their teams.

What Does a Makeup Brand Ambassador Do?

A brand ambassador is someone that is an extension of the brand. They typically work with a beauty brand both online and offline. They help promote the brand in a genuine way to their followers.

They create social media posts that inspire their audience to try the brand's products.

A makeup brand ambassador will also help the brand grow by making affiliate sales.

The beauty brand ambassador will represent the brand online and offline. They will create content for social media but can also join the brand for exclusive events, such as joining them for exclusive events.

Influencer, Ambassador, and Content Creator - What's the Difference?

A content creator is an umbrella term for anyone who creates internet content. Since the influencer was born, we have seen more and more people turn to content creation as a full-time job.

But what is the difference between an influencer, ambassador, and content creator?

Influencers and ambassadors are similar in that they work with a brand, represent them on social media, and help the brand grow.

But the difference is that influencers tend to have larger audiences and might work with the brand for a short-term contract.

A brand ambassador is typically a creator who already knows and loves the brand they work with. They will join the brand's program and stay with it long-term. They want to see the brand grow and will often promote the brand on and off social media.

Influencer brand deals typically have a higher price tag, whereas an ambassador might get paid less.

An influencer can also be an ambassador, and an ambassador can be an influencer. The two aren't mutually exclusive.

You can define yourself as an influencer or content creator and still be a member of an ambassador program. Many brands that have ambassador programs are actively searching for both large-scale.

But all of them are considered content creators! No matter how big or small you are on the internet, if you are making content for others to consume, then you are a content creator.

How to Become a Makeup Brand Ambassador

Many makeup brands are out there looking for new beauty influencers to join their team. If you are passionate about cosmetics and think you would be a good fit to join your favorite makeup brand's ambassador program, then you might want to search for an opportunity to apply!

The beauty industry is HUGE, which is excellent news for any aspiring Instagram influencer because there are many options for you to join an ambassador program.

The first place to check if a makeup brand is looking for brand ambassadors is on the brand's website.

Most brands promote their program directly on their website and often have a dedicated page outlining the program.

On this page, they will talk about their mission, what they look for in a brand ambassador, the requirements to become a part of the team, and the amazing perks of joining the program. The brand will give all of the details on the landing page.

The next place you should check to see if a brand has an ambassador program is on social media. For example, you might find a video outlining the ambassador program on the brand's YouTube channel or a post on Instagram or Facebook promoting the program.

Lastly, be sure to check the brand's blog. Some brands will write blog posts that overview the program and talk about how to apply.

Don't forget to search on Google! For example, you might find out if the brand has an ambassador program by searing the name of the beauty brand + ambassador program.

A Day in the Life of a Makeup Brand Ambassador

Beauty brand ambassador does various things; no two days are the same! One day, you might create a makeup tutorial with your favorite cruelty-free beauty products; the next, you might give an Instagram live on different skin types.

The majority of your work will take place on social media. You will help represent and promote the makeup and skincare brands you work with and create content for them utilizing their products.

You will also want to strive to build relationships with your audience. For example, many beauty brands will check to see if you have an active and engaged community before inviting you to join their program.

Your goal should be to grow a community of passionate and engaged cosmetics and skincare fans and build trust with your followers.

Take the time to get to know your audience to show the brands who follow you why that benefits them.

Does your community mainly consist of women ages 21-32 who are interested in soft glam makeup looks? Then be sure to highlight that and tell the beauty brand this information when you apply. This will help the makeup brand evaluate if you and your community will be a good fit for the program.

Here are some of the things that beauty influencers will do each week as an ambassador:

  • Represent the brand at events, such as product launch parties and industry events
  • Post content for various social media channels, including Instagram, TikTok, Facebook, Youtube, and more
  • Pass your affiliate link or referral code to generate sales (and earn extra cash!)
  • Create tutorials or explainer videos that incorporate your favorite cosmetics brands or products
  • Promote the brand's new product launch or fan favorites
  • Post-lifestyle or day in a life content
  • Make Instagram Reels with your favorite skincare products
  • Make a TikTok about your skincare routine

When you become a beauty influencer, you will do various fun and creative things. If creating content excites you and you have the confidence to get on social media daily and post content, then you will be a perfect fit to join an ambassador program.

Do Makeup Brand Ambassadors Get Free Stuff?

Becoming a beauty influencer or brand ambassador comes with some pretty amazing perks.

Many brands offer great incentives and rewards for participating in their program. In exchange for promoting the beauty company you work for, you might earn the following:

  • Lump sum payments based on your contract
  • Commission for selling products on the brand's website with your affiliate link or code
  • Invites to exclusive events
  • Free products
  • Lifetime discount codes

Many beauty brands will pay their ambassador's free products in exchange for posts on social media. This is a great way to get your favorite products while working with your favorite brand.

How to Earn More Passive Income as a Beauty Brand Ambassador

One of the easiest ways to earn more money as a beauty influencer is to increase your knowledge of affiliate marketing.

Affiliate marketing is when a brand gives you a coupon code or a discount link that you can share with your friends, family, and followers. Each time someone purchases with the link, you will get a percentage of the sales.

There are so many brands out there that have an affiliate program, and it is an incredible way to earn more money and generate passive income.

Passive income is an influencer's best friend.


Because you will be able to keep earning money, even when you aren't actively working.

If your content goes viral (or you have a large following that trusts your recommendations) and you make a post promoting a product, add your coupon code or affiliate link to your caption (or in your profile bio). Then you can guide your followers to use your code to purchase products from the brand you represent.

You can earn more passive incoming utilizing affiliate marketing or joining an affiliate program. If your content is solid and your followers trust your recommendations, they will use your discount code or link to purchase from the brand.

And typically, in an affiliate program, you will get a commission for each sale you make.

We are talking about the potential of earning thousands of dollars for a single post.

How Much Do Makeup Brand Ambassadors Earn?

The size of your audience, how often you post on your social media channels, and how many brand deals you have will indicate how much you earn.

Creators just starting out can earn a few hundred bucks for posts, whereas large-scale creators with hundreds of thousands (or millions) of followers can score five-figure brand deals.

It depends on your audience size, engagement rate, and consistency in growing your platform. However, you could eventually reach a place where you can take content creation full-time.

But, regardless if you are just starting or a veteran on the scene, if you join an ambassador program, you will be compensated for your work.

Brands can compensate you with free products, a commission from affiliate sales, or one (or several) lump-sum payments.

Your best bet as a young makeup content creator is to get really good at affiliate marketing and try to generate sales using your discount code or link. This way (as explained above), you can continue to earn money even when you're not posting.

Additionally, try to negotiate brand deals that work for you and the brand. Consider waiting for a paid opportunity if someone asks you for free work. Likewise, if you are just starting out with a small audience, don't demand a high payment for a post. Remember that you will likely earn a few hundred dollars or free products in exchange for a post if your following is small.

But stick with it; you can charge more and earn more cash! If your content is good, and people are eager for you to post, you're in a great spot to keep building your following to help grow your earning power.

Influencing or content creation may seem easy from the outside, but it takes time, energy, commitment, and a thick skin. But if it is something you want to pursue, then stick with it.

Best Makeup Brand Ambassador Programs

If you're still reading, that means you're probably interested in learning about cosmetics and makeup brands actively looking for ambassadors, influencers, or affiliates.

The good news is that there are SO MANY brands looking for creators (both big and small) to join their team.

So now is your opportunity to apply to your favorite brand's ambassador program!

Here are some makeup brands actively looking for creators to join their teams:

There are only a handful of brands out there looking for influencers. If you don't see your favorite brand on this list, try Googling to see if they have an ambassador or influencer program.

If your favorite brand has a program, prepare your portfolio and apply.

Famous Beauty Influencers and Brand Ambassadors

Now, let's talk about some famous makeup creators that have taken over social media. These creators have made a name for themselves on TikTok, Instagram, and YouTube.

With the rise of TikTok and Instagram Reels, many of these creators utilize short-form videos to skyrocket their growth and go viral. Additionally, many of these creators will make their own makeup looks or show you how to achieve the latest look you saw on the runway.

Some even cosplay or paint their face into a work of art. If you're big into the beauty scene, these names probably are familiar to you. But if you don't know them, try giving them a follow for a bit of inspiration.

Here are some of the top makeup creators making a name for themselves online:


Are you ready to become an ambassador for your favorite makeup brand? Then apply for their program and get your name out there!

Applying for an ambassador program could be one of the best things you do for your career if your goal is to take content creation full-time. Likewise, if you just want to support a brand you love and have some fun, then an ambassador program will be an excellent fit for you.

Ready to turn your customers into your thriving crew of brand ambassadors? If so, watch the epic CrewFire demo video or get in touch with us to learn how you can drive more referrals, word-of-mouth, and user-generated content for your Shopify store.

Get in touch w/ Rony (CEO - CrewFire)

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Alan VanToai

Co-Founder of CrewFire


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