If you are interested in fashion and the latest trends, then you have probably heard of Shein. Shein is one of the world's biggest online fast fashion retailers, with the company making $15.7 billion in sales in 2021.
The company's products are stylish, trendy, and highly affordable. That is why Shein has millions of loyal customers worldwide, anxiously waiting for new products to drop.
Shein clothing is everywhere on social media. They partners with social media influencers and content creators to promote the brand online. If you follow fashion closely, you have likely seen a social media influencer do a Shein try-on haul or post pictures of their newest products.
The brand takes a unique approach to fashion. They are constantly monitoring the latest trends in fashion, watching celebrity influencers and models, and luxury brands to find a way to bring the most up-to-date styles to their customers at an incredible price.
Shein drops new products daily. On average, the brand drops around 2,000 new products every day.
The brand does this because they know fashion-savvy individuals are looking for a great deal on cute and trendy clothing. That is why Shein customers are so devoted to the brand and constantly post about it, showing off their newest outfits.
It's safe to say Shein has created a win-win situation. They have created a cult-like following of customers that love fashion, endless options, and a great a deal. This helps the brand maintain an engaged community of brand loyalists that eagerly await the newest product launch, with their credit card in hand.
All of this combined makes the company a fast fashion industry giant. The brand has taken the top spot as the world's most prominent fast fashion brand, beating out other large players such as H&M, Forever 21, and Zara.
So today, we will take a deep dive into Shein and its ambassador program and influencer marketing strategy.
This article will discuss the Shein ambassador program, the Shein campus ambassador program, and how you can become a Shein brand ambassador.
What Is Shein?
Shein is a Chinese online eCommerce brand. The brand was founded by Chris Xu, an entrepreneur and search engine optimization marketing specialist. Since the brand was founded in 2008, it has completely taken over the fashion industry—it now sells in over 150 countries.
Xu leaned heavily into social media and social media influencers to help the brand blow up. As a result, Shein is extremely popular with Gen Z.
The company was valued at $100 billion after a funding round in April 2022, making it the most significant player in the fast fashion industry.
Does Shein Have an Ambassador Program?
Shein has a fantastic brand ambassador program. The brand relies heavily on its affiliate program and brand ambassadors to boost sales, introduce more customers to the brand, and to gain brand recognition on various social media platforms.
The best part is that you don't need celebrity status to become part of the Shein family!
The Shein campus ambassador program is an excellent way for young students to get involved and earn some extra money, all while supporting a brand they love.
If you love Shein clothes and like to make social media posts, you might be an excellent fit for the ambassador program. The brand takes a different approach to influencer marketing. The brand doesn't exclusively partner with celebrity influencers. Instead, the brand relies heavily on brand ambassadors, its campus ambassador program, and nano influencers to generate buzz on and off-line.
Not to say that a few celebrity influencers don't create content for the brand, but the brand wants to work with influencers of all sizes. So from nano influencers and macro influencers to young fashionistas on campus, if you love Shein clothing, you too can be a Shein ambassador.
Many Shein influencers are participating in the program and enjoying all of the great perks of partnering with the brand.
So even if you are a micro-influencer with a small and engaged community on social media, you should still apply to the ambassador program! As long as you are ready to promote Shein on various social media platforms and have a great fashion sense, it's your time to apply to join the team!
How to Become a Shein Brand Ambassador
Does your closet make up a majority of Shein clothing? Then it's time to apply to become a Shein ambassador.
The Shein ambassador program is an excellent way to collaborate with your favorite brand, promote the brand on your social media accounts and get some free stuff in return.
If you want to become a Shein ambassador, the best way to do that is by applying on the Shein website. As a Shein brand ambassador, you can work with the brand on a more personal level.
You will be gifted Shein products in exchange for creating content on social media.
It doesn't matter how many followers you have or if you just started content creation. While Shein will want to work with established personalities on social media, they also want to work with their devoted customers.
So don't be afraid to apply if you don't have a specific niche or strong social media presence. There is still a place for you as long as you aren't afraid to create posts for social media wearing your favorite Shein clothing.
Once you apply for the program and are accepted, you will receive your official Shein ambassador email detailing the next steps and how you can start participating.
What Does a Shein Brand Ambassador Do?
Your job as an ambassador is to help drive sales and bring more customers to the Shein website. The more customers and sales you make, the more money you earn.
As a Shein affiliate, you will be responsible for sharing your referral code with your followers on social media. The more referred sales you generate, the more cash you earn.
Shein affiliates earn great money by sharing their referral code with friends, family, and followers.
The Shein affiliate program is perfect for college students seeking to earn extra cash while learning about social media marketing.
Besides affiliate marketing, Shein ambassadors will be asked to participate in other fun activities. To be considered, you must have a public Instagram account so the brand can check your posts.
Here are some examples of what Shein ambassadors will do:
- Promote the brand on various social media accounts, including Instagram, YouTube, and TikTok
- Make creative content that incorporates Shein clothing
- Attend exclusive events
- Create try-on hauls and make content about the newest Shein styles
Plus, so much more! A day in the life of a Shein influencer is constantly changing, and you will have new and exciting challenges and tasks to do each week.
How Much Do Shein Ambassadors Get Paid?
An ambassador gets paid depending on how much they participate in the Shein affiliate program. The best way for ambassadors to earn more is to improve their affiliate marketing.
With the Sheinf affiliate program, ambassadors will be given their unique discount code and link to share. In addition, each sale they generate will provide them with a commission.
Along with earning a commission, you will gain some exclusive and awesome benefits from partnering with the brand, which we will cover below!
What Are the Benefits of Being a Shein Ambassador?
Besides earning a small commission, you will receive many great, exclusive benefits if you become part of the Shein family.
Shein's brand ambassador program rewards the efforts of its creators. They want to make it a mutually beneficial program. You can earn everything from rewards to free clothes and cash!
Here are some of the perks and benefits Shein ambassadors get once they join the program:
- Access to exclusive events for ambassadors
- Exclusive rewards only available to ambassadors
- Free clothes in exchange for social media posts
- Access to the exclusive Shein app
- Special giveaways
- Mentorship program
- Internship opportunities
Are you interested in working for Shein? Remember, you don't need a large following on your social media channels to be accepted into the program. You just need ambition, drive, and love for Shein clothing!
If you are ready to be a Shein influencer, head to their website to apply!
Ready to turn your customers into your thriving crew of brand ambassadors? If so, watch the epic CrewFire demo video or get in touch with us to learn how you can drive more referrals, word-of-mouth, and user-generated content for your Shopify store.
Get in touch w/ Rony (CEO - CrewFire)