Describing anything new in a way that clearly explains what it does and how it works, while keeping it brief and understandable, can be a unique challenge.
This is really relevant for the context of CrewFire right now.
A couple weeks back, we participated in a startup design competition in Ho Chi Minh City.
We designed some really cool product features that we’ll be releasing to you guys in the very near future (keep your eyes peeled!), and took home the $2,000 grand prize as the winners, which was awesome :)
While the prize was great, by far the most valuable takeaway from the event was an evolution in the CrewFire product description.
Going into the event, we had been describing CrewFire as:
> “A tool that helps businesses launch simple, effective word-of-mouth marketing campaigns on Facebook and Twitter.”
While that statement is true, it doesn’t really give people a good idea of what our app does, nor does it capture peoples attention or spark their imagination.
Few people (ok, nobody) heard “world-of-mouth marketing on Facebook and Twitter,” and thought to themselves “Aha! That’s what I need!”
So, during the event, as I was describing CrewFire to people, I realized that the pitch wasn’t working, and that it needed to change.
With an hour to go before the final presentations, I worked with my team to revamp the pitch in a way that would effectively convey CrewFire’s value to the judges and audience in a way they could understand.
I’m excited with the final result. Here’s how we describe CrewFire today:
> CrewFire is a marketing tool that helps businesses launch fan-driven marketing campaigns on Facebook and Twitter.
> Your company has people who would like to see you succeed – it could be your customers, your employees, or superfans of your brand.
> Each of these supporters has their own unique networks of friends and followers who see the content they post on Facebook, Twitter, or Instagram.
> What if you could get groups of your supporters to share your content to all their friends and followers in their networks?
> How many new potential customers would check out your offer if they heard about you from a trusted friend?
> **Enter CrewFire**
> CrewFire is a marketing tool that helps you reach more customers on online, by turning your fans, customers, and employees into your social media ambassadors.
> **How It Works:**
> You create posts for your ambassadors to share on their personal Facebook, Twitter, and Instagram.
> CrewFire makes it incredibly easy for your ambassadors to share it, so you can reach their friends and networks with your marketing message.
> Finally, you can track everything in detailed reports from the CrewFire dashboard, so you can measure the effectiveness of your marketing campaigns and make smarter marketing decisions.
> With CrewFire, you’ll spend less time worrying about your presence on social media, and more time focusing on your business.
Like everything else in our business, this description is a work in progress that will evolve over time, but for now, I love it.
It does a great job of explaining the problem CrewFire addresses, and how it solves the problem, in a way that people can understand.
Look for this and future iterations of this description over time, as it’ll appear throughout our website, marketing materials, advertising, and more.