The 17 Most Powerful Activities for Brand Ambassadors

Alan VanToai

December 18, 2020

If you have already turned your passionate fanbase into your army of brand ambassadors, then you have positioned yourself in a comfortable spot to move your brand into its next phase of tremendous growth.

But, in order to host a wildly successful brand ambassador program, you need to consistently produce exciting campaigns and activities for your ambassadors to complete.

Activities will be the crux of your program. A strong ambassador program depends on activities and campaigns that the brand hosts.

If the activities aren't exciting and engaging for the ambassadors, then your program will suffer from low ambassador heath, little engagement, and you won't see the type of growth that a brand ambassador program could generate.

We're talking thousands of additional dollars in revenue, increased following on all social media channels, and more members to add to your cult-like following of passionate fans and customers!

If you are stuck in a rut or you're looking to freshen up your rotation of activities, then this blog is for you.

When planning your activities, it is important to remember that each activity will drive (at least!) one of the following deliverables:

  • Drive Sales
  • Share your content online
  • Engage with your content
  • Create user generated content
  • Grow your brand’s influence
  • Market your brand hands on
  • Run your brand ambassador program

All of these deliverables will work to help grow your sales, online community, and your brand’s positioning in the market.

Let's take a look at the top 17 brand ambassador activities that are sure to spark engagement and get your ambassadors ramped up and ready to create authentic and genuine content for you.

Hungry for more activity ideas? Be sure to check out our resource outlining the top 55 brand ambassador activities!

Share Their Referral Code on Social Media

One of the most powerful activities you can host during your ambassador program is arming your ambassadors with a unique referral code or link and having them share it on their social media platforms.

The ambassador can earn a commission for each sale they generate and your brand will have 10x more exposure to new customers than before.

Plus, nothing quite cures buyer anxiety quite like a discount!

First-time buyers that are interested in your product but aren't quite ready to take the leap for full-prices items will be happy to make a purchase with a discount code!

Check out this Tally Weijl ambassador. She is wearing their clothes and promoting Tally at the same time, and she drops her referral code into the description of her IG post.

The best part? This post can be used at UGC for Tally AND she referred several new buyers to Tally, generating revenue for both Tally and herself.

Create User-Generated Content (UGC)

User-generated content - any content created by people rather than the brand - is one of the soundest marketing strategies your brand can use to generate growth and increase your reach.

Leveraging your brand ambassadors and having them help you create more UGC will promote more authenticity with your brand and can be the tipping point that pushes potential customers to visit your site and make a purchase.

Your ambassadors already love your products, so have them help you create UGC so that other people can see themselves reflected in the things they will potentially buy.

Boost Your Organic Content

Ignite your ambassadors and use them to boost your organic post on social media. Start by generating activities specifically to get your ambassadors to like and comment on your post as quickly as possible.

The faster they like and comment, the more visibility your post will get. You will be able to utilize your ambassadors' comments and likes to work with the Instagram algorithm (or any social media algorithm, we know how they work) so your posts will make it to the top of the feed and, quite possibly, the discovery page!

Create Content with Branded Hashtags

If your brand uses unique hashtags across social media channels, get your ambassadors to create content tailored to your brand, and use your hashtags in the description.

Check out this ambassador from Tally Weijl, they are wearing Tally apparel, passed their referral code, and used Tally's specific branded hashtags, #TallyGang.

Be sure to use hashtags that are specific and unique to your brand and create a campaign with the purpose or circulating this hashtag around social media!

Have Ambassadors Share Your Content on their Social Media

This activity is simple, yet extremely effective.

If you want to increase the visibility and reach of your content, then simply have your ambassadors share your content on their social media accounts.

This could be any type of content you create:

  • New blog post
  • Graphic
  • Promotional content
  • New videos

Ambassadors can share this content on any social media platform they are active on, the top being Facebook, Instagram, and Twitter.

Their community of followers will be exposed to your content and might have never heard of your company before. Utilize your ambassadors to spark interest in your brand and help drive traffic to your website/social media accounts.

Check out this example from Wanchain. They consistently have their ambassadors to share the content they create or any articles they were recently featured in, helping expose more people to the brand!

Promote Your New Products, Events, Sales, etc.

If your brand is promoting new products, events, or sales, then gather your ambassadors and have them spread the word!

Give your ambassadors the materials you want them to circulate around and have them post it on their social media account.

Take USA Toyz as an example. They had their ambassadors share an image of possible Christmas ideas. This image was one that they created, they just had their ambassadors share it!

Create YouTube or TikTok Videos

YouTube and TikTok are HUGE platforms, with over 2 billion and 50 million daily users logged each day, respectively.

And your ambassadors are active on them! So utilize them to create content using your product for their followers. These pieces of content don't have to be long, and your product will appear in the feed in a genuine and fun way.

Check out this ambassador from Tally Weijl, who made a dance routine to Captain Hook wearing Tally merch. Her video is fun, fresh, and she includes her referral code in the description.

Ask Your Ambassadors for Fresh Content Ideas

Your ambassadors are the people who read and interact with your content, so why not ask them for new ideas or solicit their help in the content department.

At the end of the day, your customers are the people who love your content and will know exactly what they would like to see, so get their opinion for new content ideas.

You can ask for a wide variety of content, including:

  • Graphics
  • Blog posts (ideas and written pieces)
  • Case studies
  • New videos or images

Ask the people who know your brand the best to help you produce the content that they WANT to see.

The above example is a blog written by an SM Global Shop ambassador about new merchandise they were excited about. You can see that they added the SM Global Shop website at the bottom of the page and they mobilized their brand ambassador to write content about something they are passionate about, k-pop!

Ask for Product Feedback

If you have new products, product samples you want to test, or need the opinion about the direction you would like to take with your next round of products, then ask your ambassadors.

Soliciting direct feedback on your brand’s product and service through QA testing, answering surveys, and providing customer insight is another highly effective activity.

Your ambassadors will feel that they play an influential role in the product their brand takes (because they are!)

Unpacking or 'Haul' Content

I am sure you have stumbled upon a 'haul' or 'unpacking' video before.

If you haven't, here's a brief explanation. Customers will get their parcel in the mail, and then when it comes, they will open it up on camera and show their followers all of their new stuff.

This is great for product visibility as potential customers will get the chance to see what your product looks like once it's delivered.

Plus, it's excellent product placement within content that is generated by your loyal ambassadors to a large base of potential customers!

Above, you can see an ambassador from Vitae Apparel created a try on haul video. She ordered three items and showed her followers in a really quick video (under 2 minutes).

This activity requires low effort from the ambassador but with a huge payoff for your brand. Plus, who doesn't love to show off what they just purchased (I know I do!)

Create a Tutorial

This activity type is extremely popular for more technical products and services, as well as with cosmetics brands (especially makeup and beauty products).

Encouraging brand ambassadors to teach others how to best use them and posting these videos to Youtube and other social media channels.

Your ambassadors can show off their abilities and skills while explaining how to use your product. You can then repurpose this content on your website and across your social media channels.

Write a Review

There are a variety of places you could have your ambassador write a review, and this activity is powerful since most consumers read reviews before making a purchase.

In fact, nearly 9 out of 10 consumers read reviews before making a purchase. Getting your ambassadors to write honest and genuine reviews can do wonders for your online sales.

Your ambassadors can create reviews on your website, or on other third party websites, including:

  • Amazon
  • Capterra
  • Clutch
  • Sephora
  • Nordstrom

Or anywhere your products are sold and reviewed. Real people leaving real and honest reviews could be the tipping point for a potential buyer to choose your brand over the competition.

Create a Testimonial

Testimonials are essentially the same, but could be created on a variety of platforms, such as:

  • Directly on your website
  • YouTube
  • Instagram
  • TikTok

Let your ambassadors rave about your product and you can then repurpose these testimonials on your website to show potential buyers that your customers are passionate about your product and would recommend it to just about anyone.

Share Content on Their Stories

Having your ambassadors share your content on their stories or have them create their own content for their story while incorporating your product will dramatically increase your reach and visibility for your brand.

Be sure they include your product and tag your brand or have them share your organic content directly from your feed onto their story!

Have You Ambassadors Recruit Friends

Recruiting ambassadors takes persistence and patience, but once if you have tons of engaged ambassadors, create an activity to have them refer a friend.

There is more power in numbers and the results driven from your program will dramatically increase with the more people you have on your team. So have your passionate ambassadors grab their best friend and add them to the mix!

Your program won't suffer as you add more people to your team, in fact, quite the opposite will happen. So double your roster by having your ambassadors refer a friend that is equally passionate about your brand as they are!

Go on IG/FB Live

Let your ambassadors use their creativity and go live on Facebook or Instagram and talk about your brand.

This could take many forms, so let your ambassadors use their imagination a bit but make sure they are using/wearing your product and give honest feedback. Going live is such a great activity and will help boost visibility for your brand.

Just look at how many views this Vitae Apparel ambassador's Try-on Haul live got! 3.2k people were exposed to the brand and could go and get the ambassador's referral code from her link tree.

Social Media Takeover

Most common on Instagram and gaining increasing traction on TikTok, social media takeovers are an easy lift to create user generated content within the control of your own platform that garners a sense of excitement around your brand.

Select an ambassador and have them take control of your social media channels for the day so they can talk about why they love your brand!

Are You Ready to Incorporate these Powerful Brand Ambassador Activities?

Whether this is your first time hosting a brand ambassador program or you just want to incorporate some new activities, any of these 17 ideas will be powerful and help push growth, increase traffic to your website, and help you grow your following on social media! (and beyond!)

Ready to turn your customers into your army of brand ambassadors? If so, check out CrewFire's epic demo video to see how you can drive more referrals, word-of-mouth, and user-generated content for your Shopify store.

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WRITTEN BY

Alan VanToai

Co-Founder of CrewFire