The 17 Most Powerful Activities for Brand Ambassadors

Alan VanToai

May 27, 2022

What creates a successful brand ambassador program? Creating engaging activities that keep your ambassadors coming back for more.

If you have already turned your passionate fanbase into your community of brand ambassadors, then you have positioned yourself in a comfortable spot to move your brand into its next phase of tremendous growth.

But, to host a wildly successful brand ambassador program, you need to consistently produce exciting campaigns and activities for your ambassadors to complete.

Activities will be the crux of your program. A successful brand ambassador program depends on the brand's activities and campaigns; how frequently they create activities and the type of activities are vital.

Suppose the activities aren't exciting and engaging for the ambassadors. In that case, your program will suffer from low ambassador heath and little engagement, and you won't see the type of growth that a brand ambassador program could generate.

We're talking thousands of additional dollars in revenue, increased following on all social media channels, and more members to add to your cult-like following of passionate fans and customers!

When planning your activities, it is essential to remember that each activity will drive (at least!) one of the following:

  • Increase in sales
  • More engagement with your content
  • Increase in brand recognition
  • More user-generated content
  • Growth in brand influence
  • Growth in community and passionate customers

These deliverables will help grow your sales, an online community, and brand position in the market.

Brand ambassador programs are highly valuable to DTC brands, so it's time you invest your marketing resources, start an ambassador program, and turn your dedicated audience into your community of thriving brand ambassadors!

Let's look at the top 17 brand ambassador activities to spark engagement and get your ambassadors ramped up and ready to create authentic and genuine content.

Hungry for more activity ideas? Check out our resource outlining the top 55 brand ambassador activities!

1. Share Their Discount Codes on Social Media

Starting an affiliate marketing program can be highly lucrative for your brand and your ambassadors.

One of the most powerful activities you can host during your ambassador program is arming your ambassadors with unique discount codes or affiliate links and having your ambassadors share them on their social media.

An affiliate program is a win-win. The ambassador can earn a commission for each sale they generate, and your brand will have 10x more exposure to new customers than before.

An affiliate program can be an extension of your overall ambassador marketing strategy, and you can use this activity type to generate more sales, increase revenue, and build brand awareness. And the best part; your ambassadors and first-time buyers get something out of it (discounts and commissions).

Plus, nothing entirely cures buyer anxiety quite like a discount.

First-time buyers interested in your product but aren't quite ready to leap to full-price items will be happy to purchase with a discount code.

This is why an affiliate program goes hand-in-hand with a brand ambassador program. Brand ambassadors can get points for creating UGC while promoting their discount code on social media‍.

2. Ask Your Brand Ambassadors to Create User-Generated Content

User-generated content is content created by customers rather than the brand. It is one of the soundest marketing strategies your brand can use to generate growth and improve your word-of-mouth marketing strategy.

A deciding factor for starting a brand ambassador program could be the chance to generate more UGC from your most loyal brand advocates.

Leveraging your brand ambassadors and having them help you create more UGC will promote more authenticity with your brand and can be the tipping point that pushes potential new customers to visit your site and make a purchase.

Your ambassadors already love your products, so have them help you create UGC so that other people can see themselves reflected in the things they will potentially buy.

You can reward ambassadors for each piece of user-generated content that they produce in the form of free products, cash, or exclusive events.

Your brand ambassadors have authentic relationships with their followers and will know how to create content that translates well to their audience.

In addition, most brand ambassadors are genuine advocates for the brands they work with and will be more than happy to rave about your brand and your products both online and offline.

There are many ambassador program examples, and almost all of them leverage this activity type to generate more UGC that they can then repurpose!

Best Practice: Give your ambassadors a prompt, theme, or specific product to promote, and then allow them creative freedom to make the type of content that resonates best with their following. It will be a more enjoyable experience for the ambassador!

Vitae Apparel Generates $233k in Referral Sales, Over 25k Pieces of UGC, and 37k Instagram Engagements in 12 Months with CrewFire

Read how they did it

3. Have Ambassadors Boost Your Organic Content

Ignite your ambassadors and use them to boost your organic post on social media. Start by creating an activity specifically to get your ambassadors to like and comment on your post quickly.

The faster they like, and comment, the more visibility your post will get. In addition, you will be able to utilize your ambassadors' comments and likes to work with social media algorithms, so your posts will make it to the top of the feed and, quite possibly, the discovery page!

Ambassadors can help build brand awareness, and engagement activities are a great example of how they can help your brand do that. You just need to post on social media and use a platform like CrewFire to alert ambassadors each time you post.

Then, your ambassadors can engage with your organic content, which will help your posts get more visibility, increase brand awareness, reach your target audience, and help you better market your brand online.

You can reward your brand ambassadors for their efforts by giving points for engaging with your content on social media. In addition, they can put those points towards cash, free products, and other exclusive rewards.

If you're looking for a way to see more engagement on your content on social media, then starting a brand ambassador program just might be the solution you are looking for!

4. Create Content with Branded Hashtags

If your brand uses unique hashtags across social media channels, get your ambassadors to create content tailored for your brand and use your hashtags in the caption.

Asking your brand ambassadors to create content on social media and use branded hashtags is also a great way to recruit potential brand ambassadors.

Fans of your brand will see an influx of people using the hashtags and promoting your brand, which could spark curiosity and encourage them to apply to your program.

Before launching your brand ambassador program, get with your team and brainstorm some catchy and fun hashtags that you can use specifically for your ambassadors.

Use specific and unique hashtags for your brand and create a campaign to circulate this hashtag around social media.

5. Have Ambassadors Share Your Content on Social Media

This activity is simple yet highly effective. When you are looking for ambassador program examples, you will see sharing content pop up all the time.

Having your ambassadors share your content on their social networks is an easy way to increase brand awareness and help you improve your organic marketing efforts.


Because it's simple, automated, and mutually beneficial for both the brand ambassador and the brand.

If you want to increase the visibility and reach of your content, then have your ambassadors share your content on their social media channels.

This could be any content you create, including:

  • New blog post
  • New social media content
  • Promotional content, such as sales or new product launch

Ambassadors can share this content on any social media platform they are active on.

Their community of followers will be exposed to your content and might have never heard of your company before. Your content could inspire potential buyers to check out your website and become new customers.

Utilize your ambassadors to spark interest in your brand and help drive traffic to your website and social media channels.

Creating share activities will help your brand increase your word-of-mouth marketing strategy and reach your target market. The people who follow your brand ambassadors are likely interested in the same things, whether that be fashion, beauty, wellness, finance, or cooking. Their followers might look to your brand ambassadors for valuable insights and product recommendations.

So provide your ambassadors with the content, and let them do the rest.

Check out this example from Wanchain. They consistently have their ambassadors share the content they create or any articles they were recently featured in, helping expose more people to the brand!

6. Have Ambassadors Promote Your New Products, Events, or Sales

If your brand promotes new products, events, or sales, gather your ambassadors and have them spread the word about what your brand offers!

Brand ambassadors are your most loyal customers and will be excited for the opportunity to help their favorite brand grow. If your brand has new growth efforts in the pipeline, such as a new product launch, an exclusive event, or a massive sale, ask your ambassador community to help you promote.

Give your ambassadors the materials you want them to circulate and have them post them on their social media accounts.

Many brand ambassador programs utilize their community to help drum up excitement and buzz for the brand. You can use a variety of marketing channels to get your brand ambassadors to spread the word, whether it be on Instagram, TikTok, YouTube, or their blog.

Brand promotion is standard amongst social media influencers and ambassadors, so lean into that as you think of your brand ambassador program activities.

Many people see ambassadors as opinion leaders, and their followers look to them for product and brand recommendations. Tap into this by having your brand ambassadors promote your new marketing efforts on social media!

7. Create YouTube or TikTok Videos

If you are just starting your brand ambassador program and aren't sure what type of activities you should create first, then start with short and long-form video content.

YouTube and TikTok are HUGE platforms, with over 2 billion and 50 million daily users logged each day, respectively.

And your brand ambassadors are active on them. So get your ambassadors to create content using your product for their followers.

Many brand ambassador programs ask their ambassadors to create short and long-form video content to promote their brand genuinely and create content that they can repurpose on their website.

8. Ask Your Ambassadors for Fresh Content Ideas

Your ambassadors are the people who read and interact with your content, so why not ask them for new ideas or solicit their help in the content department.

You can leverage your brand ambassador program to tap into the minds of your most loyal customers and ask them what they want to see next.

At the end of the day, your customers are the people who love your content and will know exactly what they would like to see, so get their opinion on new content ideas.

You can ask for a wide variety of content, including:

  • Blog posts (ideas and written pieces)
  • Tutorials
  • Video content such as Reels, YouTube videos, or TikToks

Ask the people who know your brand the best to help you produce the content they want to see.

Brand ambassador programs offer a unique advantage to DTC brands because they allow you to go directly to the source and get feedback and ideas from your most loyal brand advocate.

The above example is a blog written by an SM Global Shop ambassador about new merchandise they were excited about. You can see that they added the SM Global Shop website at the bottom of the page, and they mobilized their brand ambassador to write content about something they are passionate about, k-pop!

9. Ask for Product Feedback

Did you know that your brand ambassador program can help you generate tons of positive product reviews and feedback?

It's true! And your best brand ambassadors are eager to work closely with the brand they love and play an influential part in the decision-making process.

If you have new products, product samples you want to test, or need your opinion about the direction you would like to take with your next round of products, then ask your ambassadors.

Another highly effective activity is soliciting direct feedback on your brand's product and service through QA testing, answering surveys, and customer insight.

Brand ambassador programs work best when you invest time in building relationships with your community. Don't be afraid to create an activity where you ask for feedback, ideas, and input, because no one will be more honest with their opinion of your products than your ambassador community.

10. Unpacking or 'Haul' Content

I am sure you have seen a 'haul' or 'unpacking' video before. It's a classic influencer marketing strategy that involves a social media influencer or brand ambassador opening a package on camera and showing off each new purchase.

Basically, ambassadors or influencers show their followers all of their new stuff.

This activity is excellent for product visibility as potential customers will get the chance to see what your product looks like in real life.

The main goal is for an ambassador to get their followers interested in your products, then direct them to your online store.

Many brand ambassador programs leverage this activity type to speak directly to their target market and show their products off in a fun and genuine way.

Above, you can see an ambassador from Vitae Apparel creating a try-on-haul video. She ordered three items and showed her followers in a quick video (under 2 minutes).

This activity requires low effort from the ambassador but a huge payoff for your brand. Plus, who doesn't love to show off what they just purchased (I know I do!)

11. Ask Ambassadors to Create a Tutorial with Your Products

This activity type is trendy for more technical products and services and cosmetics brands (especially makeup and beauty products).

Encouraging brand ambassadors to teach others how to use your products and posting the tutorial on social media is great for sparking interest in your product and seeing it live in action.

Your ambassadors can show off their abilities and skills while explaining how to use your product. You can then repurpose this content on your website and social media channels.

12. Write a Review

Brand ambassador programs are great for many reasons, and one of those reasons is generating more positive reviews, thanks to the help of your ambassadors.

There are various places you could have your ambassador write a review, and this activity is powerful since most consumers read reviews before making a purchase.

Nearly 9 out of 10 consumers read reviews before purchasing. So getting your ambassadors to write honest and genuine reviews can do wonders for your business.

Your ambassadors can create reviews on your website or other third party websites, including:

  • Amazon
  • Capterra
  • Clutch
  • Sephora
  • Nordstrom

Or anywhere your products are sold and reviewed. Real people leaving real and honest reviews could be the tipping point for a potential buyer to choose your brand over the competition.

13. Create a Testimonial

Testimonials can come in many forms - short or long-form video, written in a blog, or product pictures with a captivating caption. Testimonials are compelling. They help build brand loyalty and help you better market yourself to your target audience.

It's popular with ambassador and influencer marketing since they help position your brand trustworthy to the masses.

That's why testimonials are such a popular activity type for brand ambassador programs.

Your ambassadors can create testimonials on a variety of platforms, including:

  • Directly on your website
  • YouTube
  • Instagram
  • TikTok

Let your ambassadors rave about your product. You can then repurpose these testimonials on your website to show potential buyers that your customers are passionate about your product and would recommend it to just about anyone.

Asking your community to create testimonials will help you strengthen your brand ambassador program and help show potential customers what you have to offer.

14. Share Content on Their Story

Having your ambassadors share your content on their stories or have them create their own story while incorporating your product will dramatically increase your reach and visibility for your brand.

Be sure they include your product and tag your brand or have them share your organic content directly from your feed onto their story.

Your brand ambassador program should make it easy for ambassadors to share content on their social media. You need to provide the ambassador with the content and give them points for each story share they make.

15. Have You Ambassadors Recruit a Friend

Recruiting ambassadors takes persistence and patience. But if you are having trouble scaling your program, create an activity to have them refer a friend.

There is more power in numbers, and the results driven by your program will dramatically increase with the more people you have on your team. So have your passionate ambassadors grab their best friends and add them to the mix.

Your program won't suffer as you add more people to your team; quite the opposite will happen. So double your roster by having your ambassadors refer a friend equally passionate about your brand as they are.

A successful brand ambassador program is only as strong as its community, so if you're looking for a way to scale your program and find new ambassadors, ask your community to recruit their friends and followers.

With CrewFire, you can utilize recruitment activities for your next ambassador campaign. Each ambassador can get a unique recruitment link to share with friends, family, and followers. Potential brand ambassadors can apply to your program using the link, and for each successful recruit they make, they will earn points or commission!

16. Get Your Brand Ambassadors to Go Live on Social Media

I'm sure you have tuned in to a live before on social media. It's a popular influencer marketing strategy, where the creator can make long-form videos on their social media where they talk about whatever they want.

Let your ambassadors use their creativity and go live on Facebook or Instagram to talk about your brand.

Going live will look different for each person, so let your ambassadors use their creativity, make sure they are using/wearing your product, and give honest feedback. Going live is such a great activity and will help boost your brand's visibility.

Lives are an excellent way to get your products in front of your target audience, and since your ambassadors are your most loyal customers, they will be excited to get on social media and gush about your brand.

Look at how many views this Vitae Apparel ambassador's Try-on Haul live got! 3.2k people were exposed to the brand and could go and get the ambassador's referral code from her link tree.

17. Host a Social Media Takeover

Most common on Instagram and gaining increasing traction on TikTok, social media takeovers are a fun activity type to create user-generated content within the control of your platform that garners a sense of excitement around your brand.

Select an ambassador and have them take control of your social media channels for the day so they can talk about why they love your brand.

Social media takeovers can be a fun and dynamic ambassador campaign.

Your ambassadors could post a fun Reel, create a TikTok, or post on your story. This activity is also a great community-building exercise because it will show your ambassadors that you trust them enough to let them go live on your social media for the day.


Are you ready to incorporate these 17 powerful brand ambassador activities into your program?

Brand ambassador programs work as long as you keep the program fresh and exciting for your ambassador community.

If you want to host a successful brand ambassador program, plan these activities out before launching. It is essential that you keep your program fresh so that ambassadors keep coming back for more.

Whether this is your first time hosting a brand ambassador program or you want to incorporate some new activities into the mix, any of these 17 activities should do the trick. They will help push growth, increase traffic to your website, and help grow your following on social media! (and beyond!)

Ready to turn your customers into your thriving crew of brand ambassadors? If so, watch the epic CrewFire demo video or get in touch with us to learn how you can drive more referrals, word-of-mouth, and user-generated content for your Shopify store.

Get in touch w/ Rony (CEO - CrewFire)

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Alan VanToai

Co-Founder of CrewFire


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